Vulcan Productions was nearing the worldwide launch of Racing Extinction on Discovery Channel – and it wanted to measure the impact the film would have on inspiring US activism toward curbing species extinction.
Species extinction is a broad topic – and a lot of NGOs were working on the same topic. Setting attributable, measurable goals was harder than it appeared.
THE TURNING POINT:
Research Narrative worked with Vulcan to put in motion key strategic goals that were measurable in a shorter time frame. Our team worked with Vulcan to consistently measure progress and course correct based on results. And even identified some surprise success stories!
Racing Extinction was the most watched documentary in Discovery’s past three years, and helped to reposition the climate change conversation among skeptics. The film also enabled a cast member to meet with the White House to reduce offshore drilling and protect ocean habitats.